MD Management Development

Start Dates: Oct 20, 2010-Oct 01, 2010

Duration

2 Weeks


Course Objectives

The course is designed to help senior executives better understand the current and future global economic and social environment. To help senior executives manage the rate of change in organisations. To understand how to optimize their use of information, and knowledge to sustain competitive advantage


Who should attend

Experienced executives directors and general managers who have significant general management responsibilities, and who are interested in being part of an engaging educational experience that explore the challenges and opportunities that face organisations


Prerequisites

None


Course Overview

Financial Management
Assets, Liabilities, and the Balance Sheet
Revenue, Expenses and the Profit and Loss Account
Cash Flow
Interpretation of Financial Reports
Interpretation Techniques to assess:
Liquidity
Profitability
Gearing/Leverage
Strategic Planning
The context for competitive strategy
Competitive strategy
Value creation
Redefinition of industry boundaries
New role of effective general management
Entrepreneurship, leadership and management
Marketing strategy
Marketing analysis
Competition and regulatory environment
Impact of e-commerce
Understanding the marketing mix
Impact of markets on product lines
Customer Relationship Management
Transforming the Internal Organisation
Communication - Infrastructure for the New Economy
Building intellectual capital
Careers in the new economy
Winning the war for talent
Compensation for results
Mentorship for development
Learning organisations
Work-life balance
What do leaders really do?
The role of top management
Acquiring and retaining intellectual capital
Why do transformation efforts fail?
Revolutionary change
Institutionalising change


Learning Goal


Course Materials

Hand out and Course notes


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